Sky Bet Extends English Football League Sponsorship Deal
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Sky Bet extends English Football League sponsorship deal
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17 November 2017
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Sky Bet has extended its multi-million pound sponsorship handle the English Football League until the summertime of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football departments.
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It gets its logo on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will attempt to prevent problem betting through messaging on t-shirts, and that clubs will benefit through more cash.

The bet9ja's welcome offer, which is worth tens of millions of pounds, has been in location given that 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year deal one of the longest in expert sport, the company said.

The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering market has been under increasing scrutiny from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gambling firms.

However, competition organisers, and the clubs themselves, are totally free to take sponsorship from gambling companies.

The money from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The primary executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the earnings created to assist them run their day-to-day operations.

He said: "Without sponsorship from the betting industry there aren't a variety of sponsors ready to get involved in football."

However, there are fears that increasing numbers of young fans are being exposed to gambling adverts.

One of the findings of the BBC's yearly Price of Football study was that more young football fans bet on games than play the yohaig code sport.

About 95% of breaks in live football matches function at least one gambling advert, the BBC found in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the enjoyable stops. Stop" campaign.
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"From the play offs and including next season every t-shirt will have a responsible gambling message on the shirt sleeve and we're tying that into an accountable betting campaign starting today, that includes a television advert and perimeter boards at EFL games," he stated

The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by some of Britain's leading bookmakers in reaction to public concerns about betting and betting dependency.

The head of the GambleAware charity, Marc Etches, stated that while it invited a dedication to do more to promote more secure betting, "the yohaig code messaging requires to be a lot more explicit about the threat involved than what the betting market currently proposes".

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