Why ThreeSixty Marketing Differs in the Saudi Digital Landscape
Andres Delgadillo edited this page 3 weeks ago

Recently, a store owner approached me after wasting over 300,000 SAR on underperforming online marketing. After restructuring their strategy, we generated a four hundred seventy-three percent improvement in ROAS.

Essential classifications contained:

  • Individual vs. collective choice approaches
  • Knowledge accumulation extents
  • Value consciousness differences
  • Company allegiance inclinations
  • Innovation adoption speeds

Start by identifying ALL your competitors – not just the obvious ones. During our investigation, we discovered that our most significant rival wasn't the well-known business we were watching, but a new startup with an innovative model.

Using extensive testing for a meal service client, we identified that campaigns delivered between evening hours dramatically surpassed those presented during typical prime times, producing substantially better sales.

I smile when clients insist they're using the "latest" digital marketing techniques but haven't updated their methods since 2022. The marketing ecosystem has changed significantly in just the past few months.

I recommend organizing competitors as:

  • Primary competitors (offering very similar products/services)
  • Peripheral competitors (with partial similarity)
  • Emerging threats (new entrants with innovative potential)

For a premium company, we implemented a value division approach that discovered five distinct cultural segments within their target market. This technique increased their advertising performance by one hundred seventy-eight percent.

The most effective Saudi brands understand that people don't distinguish in terms of mediums. My financial client experienced a seventy-six percent improvement in qualified leads after we unified their formerly separate touchpoints.

Last month, my friend's web-based business was hardly visible in search results despite selling excellent products. After applying the techniques I'm about to share, his search visits grew by 164% in just two months.

After extended periods of applying generic population divisions, their enhanced regionally-appropriate division methodology created a 241% increase in advertising performance and a 163% decrease in marketing expenses.

Valuable approaches contained:

  • City-specific segments beyond basic regions
  • District-based concentration
  • City vs. countryside distinctions
  • Expatriate concentration zones
  • Tourist areas vs. resident neighborhoods

Six months into operations, our sales were disappointing. It wasn't until I accidentally a comprehensive report about our market sector that I understood how blind I'd been to the competitive landscape around us.

I dedicate at least 120 minutes each Monday analyzing our competitors':

  • Online organization and user experience
  • Content strategy and posting schedule
  • Digital channels presence
  • Client testimonials and assessments
  • Search approach and performance

Recently, I witnessed as three rival companies invested heavily into expanding their business on a specific social media platform. Their attempts flopped as the medium proved to be a mismatch for our industry.

I use a straightforward spreadsheet to monitor our competition's pricing modifications on a regular basis. This has already enabled us to:

  • Discover periodic price reductions
  • Recognize package deal tactics
  • Understand their pricing psychology

When I established my online business three years ago, I was sure that our unique products would stand out naturally. I overlooked competitor analysis as superfluous – a mistake that nearly cost my entire business.

I presently use several applications that have significantly upgraded our competitive research:

  • Search analysis platforms to track rivals' keyword performance
  • Brand monitoring software to monitor git.Chilidoginteractive.com competition's digital footprint
  • Digital tracking solutions to track changes to their online presence
  • Newsletter subscription to receive their marketing communications